2400 East Commercial Blvd. #412
Fort Lauderdale, FL 33308-4026
ph: 954-776- 9595
joelgros
We are a multidimensional sales and marketing organization specializing in the hospitality, tourism and leisure industry. Based on our 34 years of experience, Tourism Solutions provides its clients and customers with innovative sales and marketing programs with proven results. There is a great quote from Thomas K. Connellan - "There is no point in doing well, that which you should not be doing at all."
True Marketing starts out with the customer, his demographics, his realities, his needs and values. It does not ask "What do we want to sell?" but rather "What does the customer want to buy?" It does not say "This is what our product or service does" but rather "Here are the satisfactions, the values and needs the customer looks for." Unlike selling, the aim of marketing is to fit the product or service to the customer so that it sells itself.
Therefore Marketing must address:
In marketing, success relies upon knowing your customers - where they live, the products they purchase, how they spend their free time, their media preferences - and developing targeted strategies that reach them.
Today's consumers have high expectations for personalized service and are willing to go to great lengths to get it.
While attracting and retaining profitable customers is more difficult than ever, those companies who build their sales and marketing strategies around strengthening relationships with their best customers are the ones that will succeed in today's highly competitive environment.
Copyright 2012 Tourism Solutions. All rights reserved.
2400 East Commercial Blvd. #412
Fort Lauderdale, FL 33308-4026
ph: 954-776- 9595
joelgros